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  In today's interconnected and globalized world, businesses are no longer confined to their domestic markets. The rapid advancement of technology, communication, and transportation has paved the way for companies to expand their operations internationally, interacting with diverse cultures and societies. As a result, understanding and adapting to different cultural values has become an essential aspect of successful global business practices. The Cultural Lens in Business Culture can be defined as the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. These cultural elements shape the way people think, communicate, make decisions, and interact with others. When businesses operate in foreign markets, they are essentially engaging with the cultural fabric of that society. Recognizing the influence of cultural values on business practices is crucial for building effective relationships, navigating potential challenges, and ensuring sus